The billboard features Southwoke's plane design, complete with a pride flag-inspired tail and a man with purple hair and a feathery blouse. Underneath, it adds, “keep up the woke, we’ll keep the billboards.”
This is the latest billboard to be put up in the past month and a half, and was reportedly sponsored by an anonymous group called “Shut up and fly,” which is calling on airline companies to “pay more attention to landing signals instead of virtue signals.”
Southwoke Airlines said that inspiration for the latest billboard was sparked in the wake of the Dylan Mulvaney partnership with Bud Light, which has seen the beer giant’s profits plummet.
The first billboard, posted just before April Fools' Day on I-35 south of Fort Worth, showed Southwest Airlines CEO Robert Jordan, and Board of Directors members David Biegler, Nancy Loefler, Gary Kelly, and Veronica Biggins sporting colorful drag attire."Bringing San Francisco's baggage to Texas non-stop," the billboard read.
Southwoke's website makes it very clear what organization they are attempting to make a satire out of. It includes a message from CEO Bob Jordan, who identifies his pronouns as "He/Him/Two Spirit."
"Here at Southwoke, we’re fully committed to DEI, ESG, LGTBQ+, BLM, BIPOC, Allyship, #MeToo and every other trendy woke acronym or hashtag you can think of," it reads.
Southwest has tried to have Southwoke's domain taken down over allegations that it is "confusingly similar" to Southwest.
According to the complaint, the name must be changed as "it includes the first 'south' portion, changes three letters of the word 'west' to 'woke' and adds the generic top-level domain '.com'."
A blog post put up by Southwest in 2015 noted that it is an "official airline sponsor" of the Cream City Foundation, a Milwaukee-based group that helped host Drag Queen Story Hours throughout the Wisconsin city.
The foundation's CEO, Brett Blomme, was arrested and convicted of transmitting child pornography in 2021. He reportedly suggested his actions could be blamed on his "repression as a gay teen."
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