Joe Biden's usage of the phrase "ultra MAGA," deployed earlier this month in several speeches by the President to try and alienate the Trump faction of Republicans, isn't as organic as it was first advertised to be.
After the outcry of "let's go Brandon," progressive think tanks and Washington DC's brightest minds got to work on a counterattack of their own, and "ultra MAGA" was what they came up with.
The Washington Post has revealed that Biden's usage of "ultra MAGA" to describe members of the Republican party was intentional and not spontaneous or organic. It took six months of research by Biden's adviser Anita Dunn and the Center for American Progress Action Fund to come up with that. Focus group testing and polls undertaken by the Hart Research and the Global Strategy Group indicated that respondents see the phrase "MAGA" more negatively than other labels like "Trump Republicans."
This scoop debunks claims made earlier this week by White House Press Secretary Jen Psaki, who said "ultra MAGA" was "the President's phrase and he made those comments himself."
Navin Nayak is the president and executive director of CAP Action Fund and he backs usage of the term because it's "versatile" slang for Democrats to use as a label, along with it being something Trump supporters already use among themselves.
"We are not trying to create a new word. This is how they define themselves," Nayak told the Post. On a deeper level, the outlet says the "research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years."
Biden's most direct usage of "ultra MAGA" was during a May 4th speech regarding the economy and reducing the deficit. He accused Senator Rick Scott of Florida of ushering in an "ultra MAGA" agenda with his economic proposal ideas.
In the 11-point plan published in February outlining ways to fix America, under the economy and growth section Senator Scott believes "all Americans should pay some income tax to have skin in the game, even if a small amount. Currently over half of Americans pay no income tax," among other maneuvers that Washington DC could enact if deemed necessary.
At a fundraiser dinner in Chicago on Wednesday night, President Biden called former President Trump "the great MAGA king" alongside bringing up the "ultra MAGA" line again in an attempt to rally members of his support base.
This comes much to the delight of former President Trump. Sources close to Trump's team told the Post that they love the "ultra MAGA" slogan because they see it as an indication that Biden doesn't understand marketing.
House Republican Conference Chair Elise Stefanik also embraced Biden's labeling. She said on Wednesday at a news conference that she's "ultra MAGA, and I'm proud of it."
Social media reactions to the Post's reporting has journalists like Glenn Greenwald calling it "the most liberal thing ever."
"Only DNC messaging strategists could find a way to make banning books and firing teachers for teaching that slavery existed somehow sound cool," said tech reporter Karl Bode.
WRLN reporter Danny Rivero wrote: "I'm sorry if I offend but these consultants are a scam. Every story that comes out about Democratic political consultants is laughable. It's just so obvious that they are not helping but digging deeper into the hole."
"They spent six months figuring out that he should say 'ULTRA MAGA'? Best con since Saira Rao," said Ben Shaprio.
"Democrats spent six months trying to come up with a line of attack against Republicans rather than work to solve problems. Also, if you took six months and all you came up with 'ultra MAGA,' you aren't very good at your job," wrote Canary CEO Dan Eberhart.
"Now they sound like condom varieties. Six months of research – of that I have no doubt."
"Six months of research has led consultants to conclude that they like to collect paychecks"
Firebrand PAC even ran with the "ultra MAGA" idea, creating a video exploring different styles of MAGA.
Past phrases and slang used by people during the Biden administration have included the infamous "Let's go Brandon" line that accidentally became viral after a "F— Joe Biden!" chant was misheard by a broadcaster during a NASCAR event last October. CNN and NBC retched in horror about the deeper meanings behind the "Brandon" phrase.
The tagline has stuck since then. A prank caller managed to say "Let's go Brandon" on a televised phone call to President Biden, last Christmas. More recently when Joe visited Seattle last month for an Earth Day event, gaggles of protesters gathered to chant the "Brandon" line at Biden's motorcade when it drove through the city streets.
In the Washington Post's story, they mention how now it appears President Biden is flip-flopping on the "unity" promise he first advertised on the 2020 campaign trail, and in his inauguration day speech itself.
"Partisan vitriol has continued to consume the nation's capital," the paper declares.
During her last week on the job, reporters asked White House Press Secretary Jen Psaki to reconcile these seemingly conflicting viewpoints. She responded "the President's view is you can do both" when it comes to asking both parties in Congress to come together to pass his legislation, while simultaneously labeling a portion of the Republicans as more extreme.
"But he's also not going to stand by and not call out what he sees as 'ultra MAGA' behavior, 'ultra MAGA' policies, that are out of the mainstream of the country and are not in the interest of the American people," Psaki described.
As for how Biden is fairing against his predecessor – according to FiveThirtyEight – on day 479 in the White House, former President Trump had a 42.1 percent approval and 52.4 percent disapproval rating, whereas President Biden has a 41.5 percent approval and 52.6 percent disapproval rating currently.