Miller Lite scrubs 'woke' feminist advertisement from social media after backlash

"Miller Lite has joined the woke cult."

Katie Daviscourt Seattle WA
Miller Lite released an advertisement in March which featured a feminist disparaging women drinking beer in bikinis, and now the American beer giant is seemingly trying to cover it up in the wake of Bud Light's notorious Dylan Mulvaney marketing debacle

According to The New York Post, the advertisement, which was initially released in March but only recently went viral, appears to have been pulled from Miller Lite's platforms after people called out the company for participating in "woke" culture and even dubbing them the "next Bud Light."

In honor of Women's History Month, Miller Lite posted the advertisement titled "Bad $#!T to Good $#!T" on March 7, which featured multiple women pledging to clean up the brand's history of allegedly sexualizing women to sell beer, but two months later, the ad is nowhere to be found on the company's Twitter and TikTok accounts, the outlet reports.

At the time of The Post's reporting, the advertisement was still featured on Miller Lite's Instagram account, but as of Monday afternoon, the American beer giant has removed the video from the platform.

Molson Coors, a Miller Lite spokesman, defended the advertisement in a statement to The Post. "This video was about two things: worm poop and saying women shouldn't be forced to mud wrestle in order to sell beer. Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March," Coors said.

After two months of its initial release, the advertisement picked up steam on Monday when it began to circulate on Twitter.

Featured in the ad is comedian and actress Ilana Glazer who starts by stating a "little-known fact" is that "women were among the very first to brew beer — ever."

"Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow."

Glazer then walks through a room full of pictures with women in bikinis and tight-fitting clothing and said, "it’s time beer made it up to women."

“Today, Miller Lite is on a mission to clean up not just their sh-t, but the whole beer industry’s sh*t," she said, adding that Miller Lite will be donating to female brewers to "grow quality hops. Miller Lite has been scouring the internet for all this sh*t and buying it back, so they can turn it into good sh*t for women brewers. Literally, good sh*t."

The advertisement began circulating on Monday after Mythinformed posted it to Twitter alongside the words, "It seems Miller Lite doesn’t understand their audience either." That post has since garnered more than 3 million views.

"Miller Lite has joined the woke cult," Citizen Free Press said on Twitter.

"Apparently, what passes for wisdom in American marketing departments is "we'll go woke, but we'll say 'sh*t' a lot so that our customers will like it." Miller Lite is owned by Coors. You know what to do," Turning Point USA founder Charlie Kirk wrote.

"Miller Lite said to Bud Light, 'hold my beer,' and decided to create a new ad campaign straight out of the early 2010s 'I hate all men' feminism to sell a drink to customers they hate," Ian Miles Cheong said.

Bud Light's partnership with transgender influencer Dylan Mulvaney backfired last month when people decided to mass boycott the American beer giant for their decision to create a special can in celebration of Mulvaney's "365 Days of Girlhood"

According to Bump Williams Consulting and NielsenIQ data, US retail sales of Bud Light have dropped 23.4 percent versus a year ago during the week of April 29. The decline was worse than the 21.4 percent the brand suffered a week earlier.

Budweiser took an 11.4 percent sales hit for the week ending April 29, while Michelob Ultra, the third-biggest-selling in the US behind Bud Light and Modelo Especial, was down 4.4 percent, according to the data. 

While there has not yet been public calls to boycott Miller Lite, the company scrubbed the advertisement from all of its social media platforms while the world watches Anheuser-Busch try to repair its image.

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