Store owner of downtown LA boutique brutally beaten by armed robbers

Salerno suffered multiple fractures from the beatdown which lasted for more than 3 minutes.

Katie Daviscourt Seattle WA
A store owner of a downtown Los Angeles clothing boutique was transported to the ICU after two armed robbers savagely beat him in a violent pistol whip attack on Wednesday.

Surveillance footage shows the two suspects enter the store and draw their hanguns before attacking the store owner in a brutal beatdown that left victim Franky Salerno bloodied and hospitalized in the intensive care unit, according to the Los Angeles Police Department.

Salerno suffered multiple fractures from the beatdown, which lasted for more than 3 minutes, including on his skull, eye socket, nose and hand, the store owner's girlfriend, Ivana Octaviani, told KTLA5.

"Mentally, he's traumatized for life," Octaviani said "He told me he will never step foot again inside his shop."

According to LAPD, the two armed theives stole Salerno's Rolex watch, gold necklace, and other jewerly around 4:49 pm on Wednesday at the clothing store located on the 1100 block of Main Street.

Salerno's friend who was accompanying him at the store was also brutally attacked by the two suspects when he went to intervene but ultimately blacked out from the beating, according to NBC Los Angeles.

Octaviani told KTLA5 that she moved to Arizona earlier this week to escape crime-ridden Los Angeles and just two-days after moving, Salerno's shop was robbed. Thieves came back again the next day, and that's when her boyfriend was left hospitalized.

"Franky got assaulted on Wednesday, but he was there that day with his friend waiting for the police to come because his shop was broken into the night before," said Octaviani. "They took most of his merchandise. On the back of his head, it’s like all staples, it’s crazy."

"Is this what we’ve become?" she asked. "L.A. was once a great city. California was once a great state, but look at it now. What happened?"

The two suspects fled the scene and have not yet been identified.

According to police, "one suspect was last seen wearing a black face mask, a black hoodie with an “X” on it, and black pants. The second suspect was last seen wearing a blue and white hoodie with blue jeans."

GoFundMe page has been setup to help with Salerno's medical expenses.


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