The "slip-up" unambiguously benefited Democrats over Republicans but Axios describes the move as a "blunder," a "snafu," and "an oversight."
The company said, "Unfortunately, due to an internal mistake, we didn’t follow this usual process — which resulted in these two companies' services being used by advertisers outside of the process, impacting a small number of ads."
The Republican-friendly firm i360, a Charles Koch company, had their info disseminated to Democratic and progressive organizations that used the info for their ads on Snap. The Democratic National Committee, the Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund, and Stacey Abrams’ gubernatorial campaign all tailor made ads from info on Republican voters they got from i360, a data broker, via Snap.
Data brokers aggregate useful information about who a voter is and what their interests are usually for the purpose of advertising. On social media, advertisers can use microtargeting to tailor their ads for specific groups based on age, ethnicity, interest, and political affiliation. Voter data has become a "highly valuable political commodity" in this exchange between data brokers and buyers.
"i360 did not authorize this use of its data," an i360 spokesperson told Axios. "Its agreements with advertising platforms like Snap do not allow for the use of its political data by these organizations."
Axios writes, "There's no indication that any of the advertisers knew they were using i360 data or took any steps to exploit it beyond normal ad targeting decisions."
The leak did also affect Democrats, but not as proportional to Republicans. TargetSmart, a Democratic mirror to i360, also saw its data sent out, but in a very limited availability. That information was used to hone ads only for the Daily Wire.
Join and support independent free thinkers!
We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.
Remind me in September