The Daily Wire announced on Wednesday that it is launching DW Kids, giving parents an alternative to the woke children's programming offered by others in the entertainment industry.
The company revealed that it has planned a minimum investment of $100 million over the next three years to produce children's content, to rival that of Disney and other kids' production companies.
"Disney was once a reliable source of wholesome and innocent entertainment for children," The Daily Wire said. "But controversy after controversy has roiled the network over the last several weeks ... leaving parents fearful that the content their kids are consuming is brainwashing them at best and endangering them at worst."
In an attempt to fight back, The Daily Wire will use the investment to produce variety of live-action and animated content for children on its streaming platform, with the content being slated to be released next Spring.
According to the press release, The Daily Wire has brought on Eric Branscum and Ethan Nicolle of "VeggieTales" and the Babylon Bee to lead the production of children's programming.
In a live town hall on Wednesday, The Daily Wire co-CEO Jeremy Boreing made the announcement public.
"Because of the great reporting of Chris Rufo," he began, "we got to see leaked footage from inside Disney of high-up Disney employees saying things like, 'We have a not-so-secret gay agenda'," and "'we're adding in queerness wherever we can'."
"Another executive within the company," Boreing continued, "said, if anything we don't have enough LGBTQIA representation in content made for very small children."
"We're going to build alternatives," he said. "Americans have enormous economic might, they just don't have any alternatives. The Daily Wire is building those alternatives."
He then announced the launch of DW Kids, which was received by the audience with thunderous applause.