American News Nov 25, 2021 7:09 PM EST

Kraft Peanut Butter pushes preferred pronouns in new children's book

The Kraft Peanut Butter account on Twitter on Nov. 15 2021 tweeted the impending release of a new book for kids which promotes the idea of people being able to choose their pronouns.

Kraft Peanut Butter pushes preferred pronouns in new children's book
James Anthony Montreal QC
Custom made fan favorite Jerseys starting at $24.99
GET STARTED
Custom made fan favorite Jerseys starting at $24.99 with Fansidea

The Kraft Peanut Butter account on Twitter on Nov. 15 2021 tweeted the impending release of a new book for kids which promotes the idea of people being able to choose their pronouns.

"For #TransAwarenessWeek, we want to make the world more inclusive, so we’re releasing a book with our friend Nick North about the importance of using pronouns. Available on November 20th with proceeds going to @RainbowRailroad."

The video below the tweet's caption introduces the book's two characters, the teddy bears Crunchy and Smoothie, who "want to learn about pronouns with you, so they wrote a book with their friend, Nick North. Because when we #sticktogether to make people feel included, we build a better world."

According to Yahoo Finance, Kraft spokesperson Jacqueline Chao released the following statement:

"As a brand that is focused on nourishing connections and fostering acceptance, it is essential for Kraft Peanut Butter to contribute to a more inclusive, accepting space and drive progress through tangible action."

"'We demand diversity' is a value that drives everything that we do. As a brand, Kraft Peanut Butter is proud to be an ally for those in the LGBTQ2S+ community, help amplify their voices and give back to the community the storybook supports."

The book has been on sale since Nov. 20 2021, and is to be a limited edition. Proceeds in the sale of the book will go towards.

The Kraft company and all the brands under its umbrella (such as Heinz) have also announced this month that they are raising prices across the board, in some cases up to 20 percent.

Ads by revcontent

Join and support independent free thinkers!

We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.

Support The Post Millennial