Daily Wire launches ‘Norming in America’ campaign

The campaign taps into themes of law and order, free speech, and pushback against left-wing policies. The ads then end with the narrator saying it's "Norming in America."

In a release to their site, the Daily Wire wrote: "You knew it was coming. You woke up and the sun seemed a little brighter. The birds are singing. Planes are flying — mostly full of gang members headed to their new, secure home in El Salvador. Yes, things are returning to normal. It’s Norming in America.”

“So go ahead, touch some grass. As Ben Shapiro likes to say, ‘The era of weird is over and the era of the normie is back.’ And to celebrate Norming in America, we put together this neat video for you."

"Today, we’re actually arresting shoplifters," the ad says, and that "fewer businesses are being burned down." The video adds, "All over America, pronouns are being dropped from bios. Men are not having babies. And fewer drag queens are flashing their genitals at children."

"Videos like this one aren’t being shadow banned as much," the ad says while celebrating the return of "white people in commercials" and the ability to say, "master bedroom.”

The "It's Morning Again in America" campaign was a massive political ad used by President Ronald Reagan during his 1984 re-election campaign and was part of a broader strategy to present the states as optimistic, prosperous, and on the upswing under his leadership, according to USHistory.org. The ad aired in 1984 and was officially titled “Prouder, Stronger, Better,” but it's remembered for its opening line, "It's morning in America."