The movie had been projected to take in between $45 million and $65 million during its opening three-day weekend but instead only grossed $19.7 over the traditional weekend and $31.7 million over the five-day holiday weekend.
Disney’s latest animated movie Wish, which centers around the entertainment giant's first Afro-Latina heroine, tanked at the box office during the usually profitable Thanksgiving weekend.
The movie had been projected to take in between $45 million and $65 million during its opening three-day weekend but instead only grossed $19.7 over the traditional weekend and $31.7 million over the five-day holiday weekend.
Wish added $17.3 million at the international box office for a total of $49 million, but had an estimated production budget of $200 million.
Wish, a celebration of Disney’s 100 years of animation, was released head to head with The Hunger Games: The Ballad of Songbirds & Snakes from Lionsgate and Apple Original Productions’ Napoleon.
According to Variety, Wish came nowhere near 2021's Encanto, which opened to $40.3 over its first five days, 2019's Frozen II, which raked in $123.7 million, 2018's Ralph Breaks the Internet at $84.6 million, and 2017's Coco, which hauled in $71 million.
To add to the House of Mouse’s woes, its streaming service Disney+ has been losing subscribers and has suffered a series of box office flops, including Lightyear, Strange World, and Elemental, as well as underperforming sequels for franchises such as the latest Indiana Jones installment and The MCU’s The Marvels.
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