REVEALED: Former Trudeau Liberal CFO in talks to buy PornHub

Rifici made his business name in the cannabis industry as the co-founder of Canopy Growth after leaving his position within the Liberal Party.

Business Insider reports that Rifici responded to their query about the potential sale with the following:

"I'm always looking at different deals and my team at [investment firm] Bruinen is exploring a number of opportunities, but until there is something to announce progress on, I have no further comment."

MindGeek, the parent company of Pornhub, is reported to have an annual revenue of around 460 million dollars.

MindGeek and their executives have not commented yet on the potential sale.

Pornhub has come under public scrutiny in recent months as the company has been rocked by child pornography and sex trafficking scandals. The New York Times published a December 2020 expose on Pornhub, leading to both MasterCard and Visa to cut the porn giant off from using its payment services.

"Pornhub is working to implement changes in the following areas: content standards, content uploading and review processes, content removal and user exclusion, partnerships, relationships with law enforcement and NGOs, and wellness and harm reduction," Pornhub said in a statement at the time.

Recently, Pornhub made headlines after MindGeek CEO Feras Antoon's Montreal mansion was set ablaze.

Rifici was appointed as the CFO of the Liberals in 2011 by then-interim party leader Bob Rae. Trudeau upheld the appointment.