Frank Luntz, a pollster and public relations consultant working with the Republican Party has previously called OxyContin "a miracle drug".
Fox News personality Tucker Carlson used a segment on his show to attack Luntz and the Republican leadership for being disassociated with the voters saying, "This is the guy Republican leaders went to just this week for, quote, 'messaging guidance on hot topics.' And you wonder why you no longer recognize the party that you vote for,"
Frank Luntz, a long time consultant for companies like Google is known for his use of focus groups and polling to advise large organizations on messaging and public relations campaigns. Tucker addressed this saying, "Frank Luntz is a conventional liberal. His main clients are left-wing corporations like Google. When Frank Luntz gives advice to congressional Republicans, he's got Google's perspective in mind. That's a huge problem."
Tucker also called Luntz's techniques of collecting public opinion through focus grouping "just random people yammering." Tucker summarized Luntz by saying, "Frank Luntz is a smooth salesman, that why he's been around for a while. The problem with Frank Luntz is that his views, his personal views, are very different from those of your average Republican voter."
Tucker referred Luntz's role with Purdue Pharmaceuticals, the company that manufactures OxyContin. OxyContin is a highly addictive pain killer that is one of the major drugs usually referenced when people speak of the "opioid crisis". According to the CDC, 70% of drug overdoses in 2019 were because of opioids killing an estimated 50,000 people that year.
Luntz in a previous interview with PBS said of OxyContin, "I am a proponent of the pharmaceutical industry. I believe in these heart medications and these anti-cancer drugs. I'm a supporter of a very famous medication right now, OxyContin, because I think that this is a miracle drug which allows people to get through the day. And this is a medication that some people want to see taken off the market. There are all sorts of lawsuits. I believe that there are things worth fighting for."
Tucker discusses in his show how Luntz worked for Purdue during the beginning of the opioid crisis and encouraged the company to attack those who have died of overdoses by claiming that it was drug abuse and not use.
In response to Tucker's segment, Luntz tweeted, "That explains all the angry, misspelled messages in my inbox tonight," That tweet featured a still image from the Tucker Carlson segment and has now been deleted.