Comment Below
minute read
ADVERTISEMENT
During a World Economic Forum (WEF) anti-disinformation panel last week, a United Nations representative announced that they "own the science," in reference to their "climate information" partnership with Google.
At the WEF's "Sustainable Development Impact Meetings," participants from the UN, CNN, and Brown University discussed best practices on controlling narratives as part of the "Tackling Disinformation" panel.
The UN's Under-Secretary-General for Global Communications, Melissa Fleming, brought up their partnership with big tech companies including TikTok and Google that contribute to controlling the narrative on climate change.
According to Fleming, the Google search results now prioritize UN links.
"We partnered with Google," she said, adding, "for example, if you Google 'climate change,' you will, at the top of your search, you will get all kinds of UN resources."
"We started this partnership when we were shocked to see that when we Googled 'climate change,' we were getting incredibly distorted information right at the top," she said, before claiming ownership of science.
"We're becoming much more proactive. We own the science, and we think that the world should know it, and the platforms themselves also do," she said.
Fleming also highlighted that the UN collaborated with TikTok on a project named "Team Halo" to boost specific Covid narratives on the Chinese-owned video sharing platform, reported Sociable.
"We had another trusted messenger project, which was called 'Team Halo' where we trained scientists around the world and some doctors on TikTok, and we had TikTok working with us," Fleming said.
She went on to admit that the strategy to counter people's distrust of institutions such as the UN in relation to Covid information was to recruit influencers to prompt their messaging.
"Another really key strategy we had was to deploy influencers," she said, adding, "influencers who were really keen, who have huge followings, but really keen to help carry messages that were going to serve their communities, and they were much more trusted than the United Nations telling them something from New York City headquarters."
At the WEF's "Sustainable Development Impact Meetings," participants from the UN, CNN, and Brown University discussed best practices on controlling narratives as part of the "Tackling Disinformation" panel.
The UN's Under-Secretary-General for Global Communications, Melissa Fleming, brought up their partnership with big tech companies including TikTok and Google that contribute to controlling the narrative on climate change.
According to Fleming, the Google search results now prioritize UN links.
"We partnered with Google," she said, adding, "for example, if you Google 'climate change,' you will, at the top of your search, you will get all kinds of UN resources."
"We started this partnership when we were shocked to see that when we Googled 'climate change,' we were getting incredibly distorted information right at the top," she said, before claiming ownership of science.
"We're becoming much more proactive. We own the science, and we think that the world should know it, and the platforms themselves also do," she said.
Fleming also highlighted that the UN collaborated with TikTok on a project named "Team Halo" to boost specific Covid narratives on the Chinese-owned video sharing platform, reported Sociable.
"We had another trusted messenger project, which was called 'Team Halo' where we trained scientists around the world and some doctors on TikTok, and we had TikTok working with us," Fleming said.
She went on to admit that the strategy to counter people's distrust of institutions such as the UN in relation to Covid information was to recruit influencers to prompt their messaging.
"Another really key strategy we had was to deploy influencers," she said, adding, "influencers who were really keen, who have huge followings, but really keen to help carry messages that were going to serve their communities, and they were much more trusted than the United Nations telling them something from New York City headquarters."
ADVERTISEMENT
ADVERTISEMENT
Join and support independent free thinkers!
We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.
Remind me next month
To find out what personal data we collect and how we use it, please visit our Privacy Policy
