Alo under legal scrutiny after staffer leaked purchases made on Erika Kirk's card

High-end athleisure brand Alo has come under potential legal scrutiny after the private purchase history of Erika Kirk made its way to a viral TikTok video. A receipt shows purchases made on Kirk's card in Utah following the horrific assassination of her husband Charlie at Utah Valley University on September 10, 2025.

A TikToker with the handle @markosbits said in a video posted to his account that he got a tip from "someone who works at Alo" that Kirk had spent $1,000 the day after her husband was killed. He showed the receipt and mocked her for going on a "shopping spree" the day after her husband's killing.

He said the receipt would "completely ruin Erika Kirk’s entire story." The TikToker has a history of being critical of Kirk. The video has been viewed 8 million times on TikTok and millions more on other social media platforms. Kirk leads Turning Point USA in the wake of her husband's death.

TPUSA staffer Elizabeth McCoy said she was the one who made the purchases on Kirk's card. Kirk had gone to Utah as soon as she heard that her husband had been shot and hadn't brought any clothes. She and other staffers were in need of clothing and toiletries, which McCoy procured. Alo, she said, was just down the street.

"I posted this on Instagram yesterday.," McCoy wrote. "Posting here today so that everyone can see how ridiculous this situation is. I was the one who made the Alo purchase, in person, in Utah. When we got the call that Charlie had been shot, we rushed from the office and into the airplane. We arrived in Utah with nothing but the clothes we were wearing. We were in those clothes all day at the hospital and slept in them that night," McCoy said.

"The next morning, our friend Stacy handed me her card, and I went out and picked up some items and toiletries for various team members and Erika. Alo was down the street. Also, if you look closely at the video below, you will see that the photo of Erika’s account was taken at 12:14 pm on March 10. A week before the video was released. That’s not a coincidence. It’s a clear sign this was a planned, manufactured attack. To accuse Erika or anyone else of entertaining a 'shopping spree' hours after her husband was brutally murdered is cruel and vicious," she added.

Since the leak of the purchase information, Alo has locked down their social media account on X.

Danny Karon, an attorney, told Fox News that retail locations are not just free to disclose purchase history to any third party. "The level of protection they owe you depends on how they use your data, who they share it with, and which state’s laws apply," Karon said.

"What happened was a privacy breach that gives rise to several common-law -- as opposed to statutory, like the UCPA -- claims, such as public disclosure of private facts, breach of contract, intrusion upon seclusion, doxxing and negligence," he added. "And even though Kirk is not a Utah resident, because her Alo purchase occurred in a Utah brick-and-mortar location and the disclosure occurred in Utah, personal jurisdiction over the parties exists in Utah, as does the application of Utah law. This means, she may file her case in Utah under Utah law."

Karon said that "if a retailer promises not to share your data but does, they could violate federal law."

Alo was reached for comment.