Tucker Carlson's show on Twitter has landed its first advertiser, which is Public Square. Those who confirmed the deal spoke anonymously to CNBC.
Public Square is a shopping app that promotes itself as a "starting point" for conservatives to address environmental, social, and governance policies, per CNBC. It is a key player in the emerging parallel economy.
After Carlson left Fox News in late April, he has hosted his show on Twitter to the tune of millions of viewers. The report noted that the recent advertising acquisition could mean that Carlson is attempting to provide conservative advertisers an opportunity with a larger platform. He also will need funding going forward in order to expand his show.
It was reported over the weekend that Carlson and former White House adviser Neil Patel were looking to form a new media company that could use Twitter as a starting point.
The new company will be based on longer versions of what Carlson has already been pushing on Twitter. Subscribers will apparently get exclusive access to material that is not made available to the general public. Carlson and Patel have worked together in the past, and co-founded the Daily Caller news organization.
The Wall Street Journal reported that the duo has already raised hundreds of millions of dollars to start the venture. The report noted that the two have prepared "financiers, lawyers and media strategists to work on the new company."
Carlson's Twitter show Tucker on Twitter has been immensely successful. His latest episode, which featured alleged rapist Andrew Tate, has amassed 75 million viewers.
The first episode of the show came out in early June, which has over 120 million views.
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