American News Oct 28, 2021 2:04 AM EST

CNN's New Day records lowest viewership of year to date

According to the latest data, viewership of CNN's morning program New Day is continuing on its downward spiral, with the show recording its lowest numbers of the year to date yesterday.

CNN's New Day records lowest viewership of year to date
Jarryd Jaeger Vancouver, BC

According to the latest data, viewership of CNN's morning program New Day is continuing on its downward spiral, with the show recording its lowest numbers of the year to date yesterday.

CNN had high hopes when Brianna Keiler took over New Day in April, however since then the show has seen a marked decline in viewership. According to Nielsen Media Research, yesterday New Day experienced its lowest-rated total viewership average of the year with only 344,000 people tuning in. Among them, only 65,000 came from the key 25-54 demographic.

When compared with the year to date average, New Day was down yesterday 40% in total viewers, 50% in the 25-54 demographic, and 44% among females.

The show, which runs from 6am to 9am EST Monday through Friday, has undergone a number of personnel changes since its inception in 2013, and it appears as though the latest decision to put Brianna Keilar behind the anchors' desk with John Berman has not been well received by audiences.

According to Nielsen Media Research, New Day has fallen in the rankings, sitting below 70th place among all basic cable programs. On the top 70 list include shows such as Teen Mom, House Hunters, and Storage Wars, with Fox News' The Five taking top spot. In fact, all but one of the top 14 shows belong to the Fox network.

Ads by revcontent

Join and support independent free thinkers!

We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.

Support The Post Millennial