TPUSA, The Daily Wire, outlets like The Post Millennial, right-wing meme-makers, YouTubers, TikTokers and creators launched their projects because they were driven to do it. Money came after passion.
Democrats are unhappy about their electoral loss and they're still trying to figure out how it happened. They have blamed voters, pollsters, Joe Biden, each other, and now they have decided that their lack of alternative media in the parallel economy model of the right is to blame. "We got killed in alternative media," said Stuart Perelmuter in a new article out from The New York Times. Perelmuter has been "contemplating" some kind of alternative Dem influencer group. "Republicans have been investing in that space for years. And on the left we have treated creators who are not in legacy media as gig workers."
Perelmuter is one of many left-wing progressive influencers who complained to The Times that the Democrats aren't doing enough to fund their efforts while others claim that their side needs to launch an organization to rival founder Charlie Kirk's Turning Point USA or create a media outlet like The Daily Wire, which publishes news, runs podcasts, makes films and even has launched children's programming.
But they are missing one key thing: the right-wing media eco-system came into being as a reaction against the left-wing controlled mainstream media outlets in news, the stranglehold Democrats had on Hollywood, and the overwhelming progressive infiltration of leading academic institutions. If there had been openings for the kind of content conservatives crave in any of these areas, if there had been fair news coverage, if there had been balance in education, if there had been room for people with opposing views, it is likely that The Daily Wire, TPUSA, would not have grown so greatly as they have because conservative consumers would have had options. The lack of options gave conservative content creators one more thing: passion.
TPUSA, The Daily Wire, outlets like The Post Millennial and Human Events, right-wing meme-makers, YouTubers, TikTokers and creators launched their projects because they were driven to do it. Money came after passion.
The New York Times spoke to leftist influencers who were frustrated they weren't getting paid more by Democrats, such as The Zacktivist who said "up until the end, everything was pretty much free work." The kind of work being done here, to elect a president arguably due to a belief in the fundamental necessity of that candidate winning, should be work that would be done whether a person is paid to do it or not. The Zacktivist noted he's been paid "nothing" since Kamala's loss. The Times indicates that not financially backing leftist creators between elections could spell trouble for the next election cycle.
Democrats believe that the Republican creators were all getting paid oodles of cash to do what they were doing. But as in 2016, when meme-makers were launching Trump-centric content to boost his chances and deliver his message, many people do this kind of work because they are passionate about it, because they want their guy to win, and find funding sources along the way, such as ads, sponsorships, or even X creator payouts. Others do this work while they're working straight jobs on the side.
Democrats want to engage in "building up a Rogan of their own," the Times writes, without acknowledging that Joe Rogan was their own. He was a Bernie bro. Elon Musk was a Democrat too. So was the editor-in-chief of The Post Millennial. Those affilliations changed because of the left, because of their policy positions, because of their insistence on censorship, media and entertainment control, and the virulent cancel culture that drives out anyone who doesn't fully align with whatever the fashionable progressive messaging is at any given time.
There used to be pro-life Democrats, but now Democrats, including Kamala, aren't even willing to say that they object to abortions up to 9 months gestation, never mind after the point of viability. Now the Democrats, who just spent over $1.4 billion on Kamala's campaign in 3 months, want more money so they can do what Charlie Kirk did with TPUSA, what Ben Shapiro did with The Daily Wire.
"Their goal," The Times says, "is to eventually forge self-sustaining advocacy groups and networks, a left-wing answer to the nonprofit Turning Point USA or the media company The Daily Wire on the right. But first they need buy-in — and cash — from the Democratic Party’s donors and institutions to compete in the new attention economy, where people’s time is the currency."
But of course, they have this. They have all American institutions from public schools, to public sector unions, to Hollywood studios, to news media, to universities, to museum boards, to prominent non-profits and charities, the Democrats have all the avenues of media infiltration they could want. What they're realizing is it wasn't enough to win.
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