Country music legend Garth Brooks has defended his decision to serve Bud Light in his new bar called Friends in Low Places, despite the ongoing controversy and boycott calls surrounding the beer brand associated with controversial trans TikToker Dylan Mulvaney.
Bud Light had partnered with Mulvaney, who received a personalized can commemorating the one-year anniversary of living as a "woman." Conservative figures condemned the partnership on the grounds that Mulvaney's TikTok audience largely skews young. This led to boycott calls against Bud Light and increased scrutiny of companies' woke LGBTQ+ marketing initiatives.
"And yes, we're going to serve every brand of beer. We just are. It's not our decision to make. Our thing is this, if you [are let] into this house, love one another. If you're an a**hole, there are plenty of other places on lower Broadway" Brooks said in a conversation with Billboard executive editor Melinda Newman at Billboard Country Live in Nashville.
"I know this sounds corny, I want it to be the Chick-fil-A of honky-tonks," he told Newman. "I want it to be a place you feel safe in, I want it to be a place where you feel like there are manners and people like one another."
Brooks, who announced his plan to open an entertainment space in a large property he purchased in December 2021, clarified his stance on Bud Light amid the fallout. In a statement, Brooks expressed gratitude for being part of the Lower Broadway area and described his goal of creating a "welcoming" honky-tonk that embraces love, kindness, and country music.
The backlash against Bud Light and the subsequent reports of plummeting sales prompted some executives, including marketing head Alissa Heinerscheid and Daniel Blake, responsible for marketing Anheuser-Busch's mainstream brands, to take a leave of absence.
The controversy surrounding Bud Light's association with Mulvaney reflects the frustration ordinary Americans have with the extreme LGBTQ agenda in the United States. Republican governors and statehouses across the country have embraced bills protecting children from child sex changes and grooming.
As evidence of their boycott, several social media users have shared images and videos of unsold Bud Light products on store shelves and at venues in recent weeks.
Garth Brooks faced criticism in January 2021 when he performed at President Joe Biden's inauguration.
Brooks performed for every US president since Jimmy Carter, except for Ronald Reagan and Donald Trump.
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