Critics were quick to slam the prime minister over his "cringeworthy" media tactics, with many calling the whole spectacle a "joke."
In the video, an armless Trudeau hovers in front of a green screen as he goes over a number of benefits and rebates offered by the federal government this month to "make life more affordable" for Canadians suffering under the Liberal Party's policies.
Under the new "grocery rebate," Trudeau explains, 11 million Canadians will be eligible to receive up to hundreds of dollars to ease their financial woes. The GST/HST credit likewise offers money to those with low and modest incomes.
While the aforementioned benefits have been extended to those living in all provinces and territories, the "summer pollution price rebate" only applies to Canadians in Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, PEI, and Newfoundland and Labrador. Trudeau suggests this rebate "puts more money back in the pockets of families while fighting climate change and protecting our environment."
The clip was widely criticized on Twitter.
"I can't believe this is a real video put out by the leader of a G7 country," one user wrote.
"I thought this was a parody account, but nope he's just pulling a Rachel Gilmore... Beyond cringe," another user added, referring to a Canadian journalist criticized for her partisan tactics.
Many likened Trudeau's antics to those of Gilmore, with True North's Rupa Subramanya saying he "just went full Rachel..."
Canadian communication theorist Marshall McLuhan once said that "the medium is the message," suggesting that the medium through which something is presented is just as important as its content. That appeared to be true in this case, with Trudeau's promises being overshadowed by the way in which he delivered them.
Some, however, were able to look past the tackiness of the video and analyze the policies being touted by Trudeau, most of which were revealed to provide minor improvements, if any, to the lives of Canadians.
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