Leftists freak out over alleged 'Nazi propaganda' in American Eagle jeans ad featuring Sydney Sweeney

Leftists with purple hair and nose rings have been going crazy on social media this week over American Eagle jeans ads featuring blonde bombshell Sydney Sweeney. The ads feature the line "Sydney Sweeney has good jeans," a play on "genes," while she shows off her physical assets in a few pairs of American Eagle jeans.

In one ad, Sweeney says, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue." This created anti-white anger on social media, including from many white people.

Of the campaign, American Eagle said, "Sweeney’s girl next door charm and main character energy — paired with her ability to not take herself too seriously — is the hallmark of this bold, playful campaign."

The TikTokers and social media denizens all stare into their cameras agog that the joke would be made, that Sweeney has blue eyes and blonde hair, and claim that the ads are not just for jeans, but for Nazis. It's been called Nazi propaganda, "Nazi gooner bait," and it's been called an "ad for eugenics."

"Are we really going to pretend that this isn't fasc-y coded?" said one white woman on TikTok. 

"Sydney Sweeney is being used like the white woman in Handmaid's Tale," said another woman on social media. 

Still others said "it wasn't an ad, it was an endorsement."

The ad is being called a racist "dog whistle" and "Nazi propaganda."

Others claim the ad is hyper-sexualized, as though that's new in advertising, while another says the ad appeals to "white Christian supremacist fantasies" on "purity, heritage, and dominance."

MSNBC had their own take, saying that in the ads, Sweeney "exudes a sort of vintage sexiness that caters to the male gaze. She embodies the near mythological girl-next-door beautiful but low-maintenance sexy femininity that dominated media in the 1990s and the early 2000s. Together, the campaign feels regressive and not retro, offensive and not cheeky."

"The media will make everything about race in an effort to divide us. I don’t care if she’s white or not. This woman is beautiful, young, and healthy. There’s no need to hate on her because of her race," Florida Rep. Anna Paulina Luna said.
 

"We had to endure 'black girl magic' and 'black is king' for the last 10 years. But one Sydney Sweeney 'has good genes' ad and the entire media is melting down. Pathetic," Savanah Hernandez said.

"What the Sydney Sweeney ad actually shows is a cultural shift toward hot women again (thank God) Gone are the days of fat women and trannies accosting us with their ugliness. Thank you Sydney Sweeney for your service," she continued in another post.

In recent decades, there has been a backlash against Euro or Anglo beauty standards and more minority models and actresses have taken center stage. The ads, which have seen a stock boost for American Eagle, are seen to be an anti-woke statement on contemporary culture by some on the right, and racist and eugenicist by those on the left.

The advertising and entertainment industries have pushed "inclusion" for years as a way to make their products more appealing to a wider array of consumers. After years of primarily showing white people in advertising for everything from kitchen appliances to beer, companies now show interracial couples and minority actors across brands. This has generated an increase in white people's preferences for black people in advertising.