LEGO wishes Happy Pride to children with mini-figures decked out as drag queens, furries

Lego wished its fans, many of which being children, "Happy Pride" in a Thursday Instagram post featuring a clip with Lego furries, drag queens, and other LGBTQ identities celebrating Pride and LGBTQ activist activities. 

The video promotion was posted on the company's Instagram last week with the caption, "These dazzling minifigures are ready for Pride with their very own spectacular Pride celebration!" 

The clip begins with the title, "Mini Stories Pride Prade," and several characters slide down a rainbow. One character with blue hair later marches with several furries in the Lego scene. Many of the Lego characters then hop on a small automated vacuum that goes around the floor which serves as a drag queen stage. Multiple groups of figures were seen in different scenes making rainbow display. At the end of the video, confetti rains down while at the same time "Happy Pride" appears at the very front of the video. 

In addition, on the Lego store, the Pride Month Lego kit called, "Everyone is Awesome" is offered as an exclusive for June. 


Source: Lego.com

Although the kit is meant to be for those over the age of 18, the pride promotion video appears to be made for kids, along with many of the other social media posts on the company's Instagram. 

In a previous post on June 12, the company stated, "We asked you for your Pride builds and you didn’t disappoint. Thank you to everyone who submitted a build to LEGO Ideas, we loved seeing all of them. Here are just a few of our top picks!" One of the picks from the company was a Pride parade float.