An executive from X told the Financial Times that "Ads follow the people on X, in this case the Media Matters researcher that was going to actively look for this content—that's how user targeting works. As it relates to the platform itself, control settings are in place there for every user and every brand."
After the hit piece, prominent leftist Keith Olbermann issued a call for the Biden administration to ban X. He did not, notably, call for bans of popular social media site TikTok, despite the massive amounts of antisemitic rhetoric coming from that platform.
"It is time for the government of the United States to ban X, the social media site still largely known as Twitter," Olbermann said, noting the irony that he was announcing this on X. He targeted Musk, X, and Donald Trump, saying that the former president was "echoing the hate speech of the Nazis and Hitler."
Olbermann made these comments about President Donald Trump without offering any proof of his claim that Trump holds these hateful views. Trump has said that if he were in office, the attack, which has been in the planning by Hamas for two years—since Biden took the White House—would not have happened were he still in office. Trump moved the US Embassy in Israel from Tel Aviv to Jerusalem and his Abraham Accords brought peaceful, bilateral agreements to the Middle East.
Media Matters alleged that advertising from US corporations eager to keep their image squeaky clean had ended up alongside posts on X that were "touting Hitler and his Nazi Party." Media Matters has an account on TikTok, and their last expose on that CCP-linked social media company was to state that the platform was "blocking searches" for the Writers Guild during the recently resolved Hollywood writers' strike.
"The peace and security of the United States of America is literally at stake," Olbermann continued. "The president or Congress or the states or all of them acting together must ban Twitter/X, and sever all contracts and contracts with all of Elon Musk's other companies: SpaceX Tesla, the Boring Company, Neuralink and X.ai. Elon Musk has gone down a path of hate and potential violence from which he cannot backtrack. Either he goes or Twitter/X must."
The Media Matters report stated that "As X owner Elon Musk continues his descent into white nationalist and antisemitic conspiracy theories, his social media platform has been placing ads for major brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party." They were likely referencing an X interaction between Musk and other users on the platform in which Musk leveled some blame for the antisemitic perspectives currently swirling in the US on the Anti-Defamation League and others that had pushed the oppressor/victim worldview in recent years.
In response to the report, IBM, which supplied technology to Hiter's actual Nazis in World War II, issued a statement saying "IMB has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation."
X CEO Linda Yaccarino said that "X's point of view has always been very clear that discrimination by everyone should STOP across the board. When it comes to this platform–X has also been extremely clear about our efforts to combat antisemitism and discrimination."
The European Union pulled its ads from X, citing "widespread concerns relating to the spread of disinformation." The EU wants more content moderation on the platform.
The Trevor Project, which helps young people transition their gender, also announced their leaving of X after the Media Matters hit piece.
So did popular radio DJ Nic Harcourt.
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