MSNBC hosts complain about 'snowflakes' upset over Cracker Barrel redesign

MSNBC host Jonathan Capehart expressed frustration on-air Saturday at critics of Cracker Barrel’s new logo, dismissing the backlash as overblown and politically motivated.

Speaking during “The Weekend” alongside co-host Eugene Daniels, Capehart said outrage over the restaurant chain’s rebranding and redesign was another example of misplaced anger. “There are real things people are concerned about, and they’re losing their minds over a redesign. What the — See? I’m trying not to curse,” he told Daniels.

The controversy began last week when the Tennessee-based chain unveiled a new text-only logo, replacing the familiar image of an elderly man seated beside a barrel. The simplified design, paired with a remodeled restaurant interior that features a minimalist look and updated menu, prompted furious responses online.

Benny Johnson wrote that the change was “absolutely horrible,” asking, “When will they learn?” The account “End Wokeness” went further, claiming CEO Julie Masino should “face charges for this crime against humanity.” Rival chain Steak ’n Shake also criticized the move, saying, “Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.”

Capehart, however, brushed off the complaints. “The logo is fine. Companies go through rebrands all the time. You know what I’m sick of?” he asked. Daniels interjected, “Manufactured BS?” to which Capehart replied, “Yeah, manufactured BS, but I’m so sick of the outrage of these snowflakes. There are so many things that offend them, that get them all upset, they’re shooting beer cans and burning hats and stuff like that,” referencing boycotts like the one against Bud Light.

Daniels linked the uproar to conservative politics, saying, “I think the manufactured outrage is also about them pretending to feel attacked. Because when you think about Cracker Barrel, as someone who’s been a lot as a kid in the South, you think about folks in the South. You think about folks who are probably MAGA voters, right? Those two circles are probably very close together.”

Pushback has not been limited to Republicans. The Democratic Party’s official X account weighed in last week, posting: “We think the Cracker Barrel rebrand sucks too.”

In a statement to Fox News, Cracker Barrel defended its changes. “Our values haven't changed, and the heart and soul of Cracker Barrel haven’t changed,” the company said, emphasizing its “fifth evolution” of the logo is “a call-back to the original” and still rooted in the iconic barrel design first introduced in 1969.