Neiman Marcus erases Christmas from iconic holiday catalog

The store without a Christmas avoided the subject in a news release last week that celebrated “kicking off the holiday season with an unprecedented array of luxury offerings. Today, the integrated luxury retailer unveiled its seasonal campaign titled A Neiman’s Fantasy, its iconic Fantasy Gifts, and beloved Holiday Book. The retailer’s team of Magic Makers will bring the season to life, with world-class service and exceptional experiences including personal shopping, gift wrapping, and Breakfast with Santa.”

But the Christmas catalog is now called the “Holiday Book” instead of the “Christmas Book.”

The dropping of Christmas isn’t being welcomed at the store’s Dallas head office, according to The Post. Company CEO Geoffroy van Raemdonck has already made himself unpopular with employees with layoffs and different merchandise priorities.

“If Geoffroy and his team put as much time into running the business as they did on expressing viewpoints about DEI, we would be buying Saks or launching an IPO,” one employee told The Post. “Instead, my job is at risk because of our business failure.”

When The Dallas Morning News inquired about the name change, a company spokesperson explained that it was made “in the spirit of inclusivity as it welcomes customers of all backgrounds, religions and traditions to celebrate the season.”

Apparently, the company didn’t have the decency or good sense to tell its own employees what the motivation for the change was. “We found out via the Dallas Morning News article,” a Neiman employee told The Post. “The book didn’t need a name change. Personal opinions about inclusion — from Geoffroy and his leadership team — changed this.”

This comes as former President Donald Trump – who in 2021 told everyone to say "Merry Christmas" again – is seeking a second term in the White House, while the Biden-Harris administration banned religious imagery in its Easter egg art contest this year.