In an odd commercial airing ahead of Halloween weekend, a Twix ad that fails to mention what product it's for selling instead focuses on a boy who wears a princess dress and his witch nanny.
The ad begins with a little boy dressed in a purple princess, home alone playing with dolls, no parents in sight, when a witch, dressed all in black, rings the door bell claiming to be his nanny.
Once he opens the door, she informs the boy that she is the new nanny, to which the boy says "I don’t need a nanny," and shuts the door on her. She seemingly apparates into the house seconds later, saying "well your parents seem to think you do."
The ad goes on to show a girl walking by his house with wagon full of toys, and asking why the boy is "all dressed up" before Halloween. He runs inside, and the witch comes out.
Another little girl in a rainbow dress asks the witch if she is good or bad, and the witch responds "do you want to find out?"
Then the nanny and the boy are in the nanny's car, still no parents, and little boy buckles up his seatbelt, realizing he still has the dress on. "I'm still wearing my princess dress," he says
"Do you wanna wear it?" The witch responds. He nods yes.
In the closing scene, a bully in a cape and an asymmetrical haircut approaches the boy in a park.
"Hey you, princess. You look like a girl. Why are you wearing that?" He calls out.
"Dressing like this makes me feel good." The boy responds.
"Is that your nanny?" The bully asks. "She looks weird, you look weird, your nanny looks weird, you guys are both weird."
"No we're just different," the little boy responds.
"Boys don't wear dresses," the bully responds.
The witch stands up, and wind begins to blow. The witch then blows the bully away. It's unclear as to where he went or what happens to him, only that the witch's answer to harsh words is physical violence against the child who uttered the phrases she objected to.
The little boy asks where the bully went and whether he would come back, to which the witch responds that he probably would, quickly ushering them away from the park.
The ad is supposedly for the candy bar Twix, which they fail to showcase during the ad, instead capping the end of the propagandist missive with pictures of Twix.
The Post Millennial's Libby Emmons talked about the Twix ad on Wednesday's episode of Timcast IRL with Tim Pool.
Pointing out that the ad features no parental supervision, Emmons said "We have a culture that is intentionally driving a wedge between children and parents. It's doing that on purpose."
"Now corporations are on board with that as well," she continued. "That's part of, I mean, when you look even at the Biden child care thing, he wants, his whole administration, wants children to be out of the home... They want kids out of the home by three years old, being educated in state institutions being run by teachers unions and National School Board Association members. And they want the parents somewhere else, doing anything else and not being connected to the kids or paying attention to what their children are doing or being taught,"
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