Mattel has released a cartoon featuring Barbie discussing systemic racism, and white privilege with her black doll friend, Nikki.
The video was posted to the official Barbie YouTube page on Wednesday.
Barbie asks her friend Nikki to explain various examples where she has been oppressed on the basis of her skin colour.
"Barbie and I had a sticker-selling contest on the beach last month. We split up and went our separate directions to see who could sell the most. While I was on the boardwalk, beach security stopped me three times. The security officer thought I was doing something bad, even though I was doing exactly the same thing that you were doing," Nikki claimed.
Another example Nikki gives is related to a test score. "And remember when we were going to join that French honor club at school? Well, I made a perfect score on the entrance test, but when the teacher, who didn't know me at all, gave me my results, he told me I only did well because I got lucky. He said he knew I couldn't speak French that well!" Nikki said.
Barbie reacts in shock, "That means that white people get an advantage that they didn't earn, and black people get a disadvantage that they don't deserve!" said Barbie.
"When we don't say anything, we're just letting it continue!" said Barbie.
The Post Millennial will keep you updated on Barbie's latest calls to action on systemic racism.