It has been revealed that the pro-Biden super PAC, Priorities USA, has handed out $1 million to content creators on TikTok in order to reach young voters.
The effort has been part of a larger Democrat strategy to get young voters to the polls in battleground states, according to reports from Politico.
Priorities USA is spending $1 million for its first-ever "creator" program with over 150 influencers on the social media platform.
One of the "micro-influencers" with about 16,500 followers highlighted by the outlet is 42-year-old LaTori Storr, who has gotten paid about $1,000 for the posts she has made to encourage younger people to vote for Biden in the Pennsylvania, because, as she told the outlet, he aligns with her "personal values the most."
The PAC is planning on transitioning all of its efforts to digital communication in the 2024 election year. TikTok, however, has the strongest policies against political advertisements and promotions. The practice in banned on the platform, including content from influencers who are branded as political influencers. There seems to be low enforcement of the rules.
Jack Doyle, a Priorities spokesman, said of that the PAC will abide by any guidelines set by the platform. "If content is taken down, our general practice is to work with the social media company to understand why,” Doyle commented. “We look forward to working with TikTok throughout the cycle.”
Left-wing megadonor George Soros has engaged in similar practices when he gave an "army of activists" at least $300,000 to push left-wing policy points to young voters on the platform.
The White House has previously done similar tactics with an "influencer army" ahead of the 2024 election.
White House Deputy Chief of Staff said at the time of the reports, "We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital."
Last February the White House hosted over a dozen influencers to a State of the Union watch party.
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