$TGT fell to $137.39 at 9:52 am Wednesday, a price it hadn't hit since August 2020.
The company has suffered financially in recent days as backlash grows over its decision to sell Pride merchandise to children.
According to Yahoo Finance, $TGT fell to $137.39 at 9:52 am Wednesday, a price it hadn't hit since August 2020.
While the stock has rebounded in the hours since, it remains on a downward trend since backlash began.
The company has lost a reported $9 billion in the past week, according to CEO Brian Cornell.
Target reportedly held "emergency" calls with a number of managers and district senior directors earlier this week, instructing them to scale down stores' displays of Pride-related merchandise.
Its decision to sell a selection of LGBTQ-themed clothing and accessories to children was slammed by many on the right, and as a result, the retail giant has sought to avoid a "Bud Light situation."
This is a breaking story and will be updated.
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