BREAKING: Target stock falls to lowest point in nearly 3 years amid backlash over Pride merch for kids
$TGT fell to $137.39 at 9:52 am Wednesday, a price it hadn’t hit since August 2020.
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$TGT fell to $137.39 at 9:52 am Wednesday, a price it hadn’t hit since August 2020.
Target's stock price reached its lowest point in nearly three years Friday, dipping down to $137.39 USD before rebounding slightly.
The company has suffered financially in recent days as backlash grows over its decision to sell Pride merchandise to children.
According to Yahoo Finance, $TGT fell to $137.39 at 9:52 am Wednesday, a price it hadn't hit since August 2020.
While the stock has rebounded in the hours since, it remains on a downward trend since backlash began.
The company has lost a reported $9 billion in the past week, according to CEO Brian Cornell.
Target reportedly held "emergency" calls with a number of managers and district senior directors earlier this week, instructing them to scale down stores' displays of Pride-related merchandise.
Its decision to sell a selection of LGBTQ-themed clothing and accessories to children was slammed by many on the right, and as a result, the retail giant has sought to avoid a "Bud Light situation."
This is a breaking story and will be updated.
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