The CBC’s TV ad dollars have plummeted by 37 percent as fewer than 1 percent of Canadians tune in to watch local newscasts, according to Blacklock’s Reporter.
In the latest annual report, the CBC asked whether it could remain sustainable without the help of more Canadian tax dollars. In 2016, the Federal budget allocated $675 million to the state broadcaster, however, it seems this is not enough to keep the CBC above water.
In their annual report, the CBC blamed the atrophy of the media industry for their ills. They further stated that the crown corporation would likely have to reduce their services.
The CBC’s English-language programs ad revenues fell 37 percent and the French-langauge programs’ revenues fell by three percent, spelling unaccounted, million dollar losses.
Despite these losses, the CBC has no intention to reform into a profit-earning organization. CEO, Catherine Tait, said that the CBC existed “not to compete, we exist to serve.” This serving, however, is costing the taxpayer millions of tax dollars.
The CBC’s largest source of funding derives from a $1.2 billion government grant. Nevertheless, they will continue to seek more from the government. The sheer cost of the broadcaster alongside allegations of political bias towards the Liberal Party in the 2019 election will make this appeal for further funding controversial.
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