Barkley's comments were made over the weekend at a bar in Lake Tahoe, California during a trip he made for a celebrity golf tournament. His profanity-driven rant was captured on video and has since gone viral, New York Post reports.
"All you rednecks or a**holes who don’t want to drink Bud Light — f*ck y’all," Barkley said in defense of Anheuser-Busch, video shows.
The crowd cheered for Barkley following his remarks, prompting the former NBA star to offer free Bud Light to patrons at the bar.
"Hey, y'all can’t cancel me," Barkley continued, taunting his critics. "I ain't worried about getting canceled."
"If y’all fire me and give me all that money, I'm going to be playing golf every f*ck*ng day," Barkley added.
Barkley seemingly came to the defense of transgender influencer Dylan Mulvaney, who was the reason for the nationwide boycott against the American beer giant.
In a separate video at the same venue, Barkley told those in the crowd that might have a problem with the LGBTQ community to f*ck off, according to the outlet.
"I want y’all to drink this f*k*ng beer," he said. "I got three cases of Bud Light. If you’re gay, bless you. If you’re trans, bless you.”
"If you have a problem with that, f*ck you!" Barkley added.
Barkley's viral comments sparked backlash across Twitter and individuals vowed to boycott Bud Light to an even greater extent.
"Time to not buy Bud Light even harder," one social media user said on Twitter.
"F*ck you too, Charlie," another added.
Since its disastrous Bud Light marketing campaign that featured transgender influencer Dylan Mulvaney, Anheuser-Busch has lost its reign as the number one best-selling beer company in America after losing $27 billion in market cap since the launch of the advertisement in April, NY Post reports.
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