American News Jun 20, 2021 7:14 PM EST

Father's Day ad campaign seeks to 'restore the two-parent Black family'

In honor of Father's Day, the black-led faith organization TakeCharge Minnesota launched an ad campaign looking to recruit "a few good men" to help rebuild the two-parent black household in America.

Father's Day ad campaign seeks to 'restore the two-parent
Black family'
Hannah Nightingale Washington DC

In honor of Father's Day, the black-led faith organization TakeCharge Minnesota launched an ad campaign looking to recruit "a few good men" to help rebuild the two-parent black household in America.

"We hope you're having a Happy Father's Day like these guys. They're on a mission to improve lives of kids for generations," tweeted TakeCharge, posting the ad that pictures TakeCharge board President Kendall Qualls and members of the Minnesota-based organization.

"In our lifetime, the black family has declined from approximately 80 percent two-parent to 80 percent fatherless homes without one national initiative to reverse the trend – until now!" the ad states. "We're standing up to lead the charge."

TakeCharge states that its mission is to "inspire and educate black and other minority communities of their full rights and privileges as Americans granted to them by the Constitution. We desire to inspire them to take charge of their own lives, the lives of their children and not to rely on government and politicians for redemption and prosperity. We do not apologize for embracing America or its history. We believe that a well-grounded knowledge of American and world history strengthens our diverse country."

Part of the organization's core principals is to restore the two-parent black family.

"The nuclear family is the bedrock of any society and it has been decimated and ignored in the black community for five decades," states the organization. "The problem is expanding beyond the black community. Today, over 50% of births occur outside of marriage for all women under the age of 30. This is the largest percentage of any country worldwide," TakeCharge states.

"Raising children in a marriage is the best way to reduce poverty, combat inequality, and develop socially productive children," TakeCharge continues. "Government agencies should incentivize marriage based on positive outcomes for children and society in general."

In a Twitter post from late May, the organization pointed out that black students living with both parents had suspension rates that were less than half of one-parent counterparts, but also less than white students with one parent.

The organization went viral in late May for a video in which a former founder of the St. Paul Black Lives Matter chapter revealed why he left the organization.

The ex-BLM leader, Rashad Turner, revealed that the organization had "little concern for rebuilding black families, and they cared even less about improving the quality of education for students in Minneapolis."

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