The promos appear to be influenced by Socialist Mayor Zohran Mamdani's campaign promise of city-owned grocery stores.
Kalshi announced its free grocery giveaway in a social media post on Monday, writing, "F it. Free groceries for everyone. Tomorrow 12 pm. West Side Market." The Feb. 3 offer gave shoppers a $50 credit at the store's location on 84 and 3rd Avenue.
Polymarket caught wind of the giveaway and upped the ante. The company announced on Wednesday the city's first-ever "free grocery store pop-up," which is scheduled to launch on February 12 and run through February 15. According to Polymarket, the company donated $1 million to Food Bank For NYC, a nonprofit that will run the pop-up store. The location has not yet been disclosed.
"Free groceries. Free markets. Built for the people who power New York. We'll see you at The Polymarket's grand opening next week," the company wrote on X, adding, "We love you, New York City."
The dueling promotions have generated some buzz on social media, with some users suggesting the move highlights the positive impacts of capitalism. "Did Zohran's communist idea just get beat by a bunch of capitalists in NYC? The irony is a bit funny," independent journalist Nick Shirley commented.
"Capitalism provides free groceries before socialism does," another user added.
Polymarket wrote in a release to Business Insider: "The activation is the result of months of planning— from securing permits and building out a dedicated retail space to coordinating logistics and nonprofit partnerships— and represents a direct investment in the city where Polymarket was founded and scaled."
Mayor Zohran Mamdani, who campaigned on city-owned grocery stores, has not yet commented on Kalshi and Polymarket's efforts to bring his promise to life, even if only temporarily.
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