Parents can now dress their infants, ages 3 to 9-months, in Khol's onesies that feature rainbows and rainbow stripes, along with the words, "Love is love" and "Happy Pride." They can even buy a variety-pack of five baby pride-themed onsies, which includes a selection of different LGBTQ slogans and designs, Fox News reports.
Other pride-themed clothing item's found in the children's area of the department store include shirts that say, "Ask Me My Pronouns" and "Be Proud."
"Kohl’s is pushing LGBTQ Pride for literal babies," @endwokeness said on Twitter, an account that posts content aimed at fighting the culture war in America.
"Why is Kohl’s selling 'Pride Merch' for 3 month old babies?" Newmax's Benny Johnson questioned.
The discovery of Khol's Pride merchandise spread across social media on Saturday, which promoted users to call for a "boycott" of the retail company, giving them the so-called "Bud Light" and "Target" treatment.
"Not @Kohls too!!! Man! I love their shoes. Oh well! Bye Khols," @DrShayPhD said, who is now boycotting the company.
"Found this in the kids section Khols. Time to #BoycottKhols," @MrVictorFlores wrote.
Since Target launched their pride-themed apparel for kids earlier this month, the company lost $9 billion in one week after consumers boycotted the retail giant. The company attempted to course-correct by relocating their pride displays in the department stores, but that attempt was uneffective and stock continues to fall.
Anheuser-Busch is still trying to recover from last month's failed Bud Light marketing campaign that celebrated trans-identified social media influencer Dylan Mulvaney's "365 Days of Girlhood," a decision that resulted in a wildly successful boycott of the beer-giant's products.
Kohl's has not yet released a statement following the calls for a boycott, and it's unclear if the retail-giant will suffer the same fate as Target and Bud Light.
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