"Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values...and their response really fell short."
USA Today reports that the Human Rights Campaign, which rates companies based on their policies towards the LGBTQ community through a Corporate Equality Index (CEI), told Anheuser-Busch that they will be losing their 100 percent perfect score, according to a leaked letter that the outlet obtained.
"Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion and their response really fell short,” Human Rights Campaign senior director Eric Bloem told the outlet.
Anheuser-Busch was previously listed on the website under "Best Places to Work for LGBTQ+ Equality" after being issued a perfect score in the categories that include protections from workplace discrimination, inclusive benefits, corporate social responsibility and responsible citizenship.
While HRC did not inform them of what their new rating will be, the group told the beer giant that they have 90 days to respond, according to the outlet.
On Friday, HRC updated its website which displays a "points deducted" notice on Anheuser-Busch's page.
An Anheuser-Busch representative told the outlet, "Our ERGs (employee resource groups) are intended to be a safe space for those who identify with a given community and those who wish to be allies."
The Belgian beer giant has been trying to repair the company's reputation after receiving immense backlash in April following their controversial decision to release an advertisement in partnership with Dylan Mulvaney, a trans-identified male, and his celebration of "365 Days of Girlhood" project with a special Bud Light can.
The advertisement immediately backfired and the company's sales have plummeted following a mass boycott of Bud Light, which has been wildly successful.
Anheuser-Busch has since tried to disavow its ties to Dylan Mulvaney and blamed the advertisement on a third-party marketing firm.
The beer giant announced that they will be focusing on marketing in an attempt to reverse the damage from the ill-advised Mulvaney campaign which tanked Bud Light sales by 17 percent the week ending April 15.
While the company lost support of conservatives, which appears to be their target audience in America which can be seen reflected in their tanked sales, Anheuser-Busch is planning a temporary camo print redesign of some of its Bud Light and Budweiser cans. Although, it's unclear if this marketing effort will win back their base, which has effectively "cancelled" the company.
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