Budweiser’s patriotic pandering flops following Dylan Mulvaney disaster
“Far too late for this pandering now. I’ve drawn my line in the sand against ridiculous wokeism.”
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“Far too late for this pandering now. I’ve drawn my line in the sand against ridiculous wokeism.”
On Friday, Budweiser released an ad following backlash over its partnership with trans-identified activist and social media influence Dylan Mulvaney that featured one of the brand's iconographic Clydesdales clip clopping across American vistas such as fields with amber colored grain, generic small-town USA, and the Freedom Tower in NYC, prompting jeers on Twitter such as that the company was "pandering" and cannot put "that genie back in the bottle."
Actor Matthew Marsden posted the video and said, "You aren’t putting that genie back in the bottle, guys."
After the initial backlash, Bud Light parent company, Anheuser-Busch, defended the partnership with Mulvaney. Last week the company lost $6 billion in market cap.
Sports announcer Mike Perleberg said, "Far too late for this pandering now. I've drawn my line in the sand against ridiculous wokeism and it is to consciously never buy or support an @AnheuserBusch product ever again and share that disdain among people I see consuming their products."
https://twitter.com/MikedUp84/status/1647687791868878850?s=20
In the commercial, the narrator said, "Let me tell you a story about a beer rooted in the heart of America found in a community where a handshake is a sure contract" as various videos of the horse galloping across the US, including the Grand Canyon and the Budweiser headquarters, are juxtaposed.
Attorney Philip Holloway said, "Don’t look now @AnheuserBusch @budweiserusa but the Clydesdale has already left the barn. The train has sailed, the ship has left the station."
https://twitter.com/PhilHollowayEsq/status/1647667243679924224?s=20
"This is a story bigger than beer. This is the story of the American spirit," the narrator continued.
User Live Free Die Well said, "Budweiser is trying to save itself from their poor decisions. This commercial would have increased their sales prior to bringing Woke into beer because it targets their true customers. Hard working blue collar patriots."
https://twitter.com/oldschoolethos/status/1647586173647482885?s=20
In the ad, Americans pass furtive glances and sometimes a beer, two raise an American flag, and the horse runs past the Lincoln Memorial. The narrator said "remember" as the Freedom Tower appeared on screen, invoking 9/11.
"Hey @AnheuserBusch, if you're at a point where you're literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we're stupid enough to buy this ad is insulting," Red State Senior Editor Brandon Morse said.
https://twitter.com/TheBrandonMorse/status/1647676749600247808?s=20
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