Pop star Demi Lovato attacked The Bigg Chill Frozen Yogurt store in LA on Instagram on Sunday, calling them "diet vultures."
Apparently, she was upset about the fact that they offer so many "sugar-free" options in their stores.
According to the Daily Wire, Lovato used an Instagram story to post the rant, which has since disappeared, but the text read:
"Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter. Do better please."
The singer decided to launch the #dietculturevultures hashtag as a result of being "triggered", citing "harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating."
"The whole experience was triggering and awful. You can carry things for other people while also caring for another percentage of your customers who struggle DAILY just to even step foot in your store," continued Lovato, who has been vocal about her own struggles with eating disorders.
Later, she further elaborated by writing:
"I was thinking, maybe it would help if you made it more clear that the sugar free options and vegan options are for that. Labeling the snacks for celiac or diabetes or vegans. When it’s not super clear, the messaging gets confusing and being in L.A. it’s really hard to distinguish diet culture vs health needs."
"I think clearer messaging would be more beneficial for everyone. You aren’t wrong for catering to many different needs but it’s about not excluding one demographic to cater to others."
A spokesperson from The Bigg Chill responded to Lovato's critique simply with the following:
"We are not diet vultures. We cater to all of our customers’ needs for the past 36 years. We are sorry you found this offensive."