EveryLife published its launch video on Twitter on Thursday. It now has over one million views.
The video starts by saying, "While so many companies are promoting what is wrong. We choose to celebrate what is right."
"Every miracle from God: boy and girl; black, tan, and white."
"Planned and unplanned," the video continues.
The caption reads, "We started this company with a simple mission: to provide premium products for every baby. Because every baby is a miracle from God who deserves to be loved, protected, and supported."
The same words appear in EveryLife's mission statement on its company website.
The mission page continues, "We unapologetically choose to celebrate life. Because every child is a gift from above that deserves to be loved, protected, and celebrated — every single day."
The company plans to "proudly donate a portion of its proceeds to life-affirming organizations such as LiveAction and Save The Storks, among others." Pregnancy centers that help mothers in need of baby supplies will also be getting a portion of sales.
The company, under its "Our Story" section, details that the brand was inspired by "a small group of parents who are passionate about [their] faith, [their] families, and were deeply impacted by the stories of [other] expecting parents who boldly chose to protect the lives of their babies."
Part of why the company was started came as a result of these parents finding out that many companies in the baby supplies industry "financially support organizations who destroy innocent life."
EveryLife offers diapers and wipes, and has a program for customers to buy baby products for families in need.
The founders of the venture are Nick Ayers, Caroline Carralero, and Sarah Gabel Seifert.
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