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Rumble breaks new traffic records

Free speech video platform Rumble's stance against cancel culture and censorship is appearing to pay off.

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Roberto Wakerell-Cruz Montreal QC
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Free speech video platform Rumble's stance against cancel culture and censorship is appearing to pay off.

According to Reclaim the Net, Rumble, a Canadian video-sharing platform, set new records in all key performance areas.

"In the first quarter of 2022, Rumble recorded a 22% increase in monthly active users (MAUs) compared to the last quarter of 2021, to an average of 41 million MAUs. In the month of March alone, Rumble had 44.3 million MAUs," the outlet reports.

User engagement also rose significantly. "Users watched an average of 10.5 billion minutes per month, a 23% increase from the last quarter of 2021. Creators uploaded an average of 6,158 hours of content per day, an 88% increase from the last quarter of 2021," the report says.

"When you consider the limited capital Rumble has raised to date, I believe this kind of growth is unlike anything we’ve seen before," said Rumble CEO Chris Pavlovski. "Other technology companies spend hundreds of millions of dollars to achieve this amount of market share; Rumble has done it with a fraction of their capital."

The platform has been aggressive in its pro-freedom stance. In February, Pavlovski posted an offer letter to Joe Rogan on Twitter offering the podcaster $100 million over four years to bring The Joe Rogan Experience to the platform.

This during the height of Joe Rogan's controversy over allowing alternate, scientific viewpoints on COVID-19.

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