Supergirl projected to lose over $100 million after multiple woke controversies

Supergirl, released in late June, is projected to lose between $100 million to $120 million in its theatrical run. This comes as the film has faced a number of controversies.

Even if the film reaches projections of a lifetime gross of $100 million domestically and between $200 million and $210 million globally, sources familiar with the economics of similar films told Variety that Supergirl is expected to lose upwards of $120 million.

Another source who was familiar with the financials of the film featuring DC Comics character believes the loses would be closer to $80 million to $85 million if the film reaches at least $200 million in worldwide ticket sales. However, the loses could be greater if it fails to reach that threshold.

Variety reported that Supergirl would need to earn at least $375 million to break even, while a source close to the film said that the breakeven number is closer to $300 million.

Analyst Jeff Bock of Exhibitor Relations said, "This was always going to be a tough hurdle for DC and Warner Bros. because Supergirl isn’t a character that has ever created an event-level blockbuster. Audience perception of Supergirl was not good. This is just a case of the film wasn’t good enough to become an event."

Warner Bros. and DC spent $170 million to produce and around $120 million to market the film. Variety noted that the film’s lackluster first week could spell disaster for the film amid a competitive summer movie season, with July releases including Minions & Monsters, the live-action Moana, The Odyssey, and Spider-Man: Brand New Day.

On opening day, Supergirl brought in just $18 million in ticket sales at the box office. Through opening weekend, the film brought in $37.1 million in North America and $62.6 million globally.

In a red carpet interview ahead of the film’s opening, Milly Alcock, who stars as the title character, said she is "honored" that the film is being embraced by the "resilient" LGBTQ community.

"I've just had a few people ask me about her and about her, because it's Pride Month and all that, and I think that she's a really great representation of what a modern woman can be," Alcock said. "She can be strong, she can be tough, she can be messy, and I love how this film doesn't center around any sort of love, you know, it doesn't center around romance or anything like that at all.

"And she has such resilience that I think that that community is a community that is so, so resilient, and they can really relate to that in her, and I'm really honored that they can connect with her." She also indicated in a prior interview that her character in the film is bisexual.

Alcock also suggested in a March interview that she had been getting criticism for being a woman in a superhero movie. "It definitely made me aware that simply existing as a woman in that space is something that people comment on. We have become very comfortable having this weird ownership of women’s bodies. I can’t really stop them. I can only be myself."

After negative responses to the comment, Alcock said, "I didn’t even say ‘men’ — I said ‘people!’ And they got so angry. I was like, ‘You’re proving my point. You’re proving my point!’" She claimed that negative reactions were coming from people who said they were a "dad" or "Christian."

"And it’s from a lot of people whose profiles have no photo, who are burner accounts," Alcock said. "Or someone’s name and then ‘Dad of four, Christian,’ which is hilarious to me."