The Lincoln Project was founded by Democrats in order to lure Republicans over to their party, banking on the fact that many of them are disgruntled by the direction the GOP has been taking.
"We all know Ted Cruz is sort of a political force of nature. He is what he is. You either hate him or you hate him. And he is a guy who went so far over the edge, not just to appease Donald Trump and Trump’s base, but because he felt like Josh Hawley had gotten out ahead of him on it."
Wilson also indicated that Cruz will be far from being the only person who will continue to be targeted by the Project:
"We saw that action as something that was overtly seditious. It was overtly part of an insurrection seeking to overturn a free and fair election. And for as much as everyone sort of cordially hates Ted Cruz, this also about the fact there is a caucus of these guys right now."
Wilson then went on to speculate on the future of the Republican party:
"I think there’s a third party that will come out of the schism inside the GOP. And I’ll be very blunt with you. I don’t think it will be the largest of the two factions. I think the traditional Republican, economic, social and fiscal conservatism is basically dead."