"We have heard from customers that we have disappointed them. We have taken this feedback to heart," Tractor Supply Company stated.
Tractor Supply Company vowed to reverse its left-wing policies on Thursday following a boycott campaign launched against the business this month. This includes eliminating DEI roles, scrapping ESG targets, and discontinuing sponsorship of Pride events.
The move comes after reports from journalist Robby Starbuck revealed that Tractor Supply Company has been involved in diversity, equity, and inclusion policies. The company also had ESG climate goals, funded LGBTQ Pride activities and drag events. The revelations resulted in a significant call for Tractor Supply to reverse course.
In a statement, Tractor Supply said: "We are passionate about being good neighbors in our hometowns because, without you, we would not be what we are. It is imperative to us that our customers' hard-earned dollars are taking care of our Team Members and the communities we all love."
"We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart," the company continued.
"Going forward, we will ensure our activities and giving tie directly to our business," the company said. " For instance, this means we will: 1. No longer submit data to the Human Rights Campaign, 2. Refocus our Team Member Engagement Groups on mentoring, networking, and supporting the business, 3. Further focus on rural America priorities including ag education, animal welfare, veteran causes, and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns, 4. Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment, 5. Withdraw our carbon emission goals and focus on our land and water conservation efforts."
Documentation of the company's policies on DEI, ESG, and LGBTQ events had gone viral online. Many called for a boycott in response to the policies from Tractor Supply.
Starbuck called the company's decision to reverse course a "massive victory." He said that he couldn't have done it without the help of whistleblowers working for Tractor Supply and farm owners who shop at the company.
"This is one of many dominoes to fall to bring back an economy where the customer is king once again and woke politics are eliminated from the workplace," said Starbuck.
Tractor Supply’s market value plummeted after the backlash began, per data from NASDAQ.
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