University of Arkansas spends $40k on diversity training program teaching students to say 'Ouch'

The University of Arkansas has just purchased an expensive diversity training program which will now be distributed to students, staff and faculty. The training is not required but is "highly encouraged."

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The University of Arkansas has just purchased an expensive diversity training program which will now be distributed to students, staff and faculty. The training is not required but is "highly encouraged."

The training is designed to teach people how to stop using stereotypes and to "gain communication skills for promoting inclusion and respect," and encourages people who hear a stereotype to respond with the word "ouch!"

The idea is called "Ouch and educate" in the training program's literature, which goes on to explain that "ouch communicates a lot with little effort."

According to Campus Reform, the university chipped in with other universities to be able to offer the training module, which comes in 5 parts and takes an estimated 30 minutes to complete. Their share of the bill was at least $40,680, but may have been more.

Associate Vice Chancellor of University Relations Mark Rushing said, "Funding for the training software was split by many colleges, schools and units across campus. This was a one-time cost as the licensing is now perpetual."

"Trainings such as these help to make our campus a more welcoming and belonging place for all members of our campus community," said a spokesperson for the university's Division of Diversity, Equity and Inclusion.

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