ADVERTISEMENT

Big cuts coming for CNN+ after lackluster launch

To date, around $300 million has been spent on the streaming service, which launched on March 29. This amount reportedly includes a sizable marketing investment.

ADVERTISEMENT
Image
Hannah Nightingale Washington DC
ADVERTISEMENT
ADVERTISEMENT

Following the lackluster amount of subscribers to CNN’s new streaming platform CNN+, investments and projections for the platform are expected to be drastically cut.

The news outlet initially planned to invest around $1 billion in the streaming service over the next four years, but according to Axios, this total is expected to now be cut by hundreds of millions of dollars.

To date, around $300 million has been spent on the streaming service, which launched on March 29. This amount reportedly includes a sizable marketing investment.

CNN executives had originally expected to bring in around 2 million subscribers in the US in the service's first year, and a total of 15-18 million after a period of four years.

According to sources that spoke with CNBC though, fewer than 10,000 people are using CNN+ on a daily basis two weeks after its launch and an extensive ad campaign.

Though the number of daily viewers is lacking, CNN has yet to release the exact number of subscribers it has garnered.

CNN executives had initially planned for the streaming service to break even after four years, Axios reported, with executives noting that much of the subscriber opportunity comes from international markets.

If investments are cut, sources told Axios that those subscriber expectations will need to be drastically reduced.

One boost the service may see comes from its recent launch on Roku, one of the largest smart TV companies in the country, and a provider of tv streaming devices.

A top executive has noted though that internally there was confusion as to why the launch wasn’t pushed back until after the merger between Discovery and CNN.

A source told Axios that the launch felt rushed, and was pushed out in order for the company to stake claim over the service and the network’s future ahead of the companies’ merger.

ADVERTISEMENT
ADVERTISEMENT
N/A by N/A is licensed under N/A

Join and support independent free thinkers!

We’re independent and can’t be cancelled. The establishment media is increasingly dedicated to divisive cancel culture, corporate wokeism, and political correctness, all while covering up corruption from the corridors of power. The need for fact-based journalism and thoughtful analysis has never been greater. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. Join the ranks of independent, free thinkers by supporting us today for as little as $1.

Support The Post Millennial

Remind me next month

To find out what personal data we collect and how we use it, please visit our Privacy Policy

ADVERTISEMENT
ADVERTISEMENT
By signing up you agree to our Terms of Use and Privacy Policy
ADVERTISEMENT
© 2023 The Post Millennial, Privacy Policy