The Babylon Bee announced plans to commit to a $250,000 ad buy on X, and shortly thereafter, Timcast and Benny Media followed suit, with a $250,000 commitment from Timcast and $50,000 from Benny Media.
Timcast, which is a free speech enterprise itself helmed by Tim Pool, has been a vocal supporter of Elon Musk's mission to keep Twitter, now X, a social media platform dedicated to free speech and free expression.
"Timcast is officially joining Seth Dillon and The Babylon Bee in their effort to support X and Musk's efforts. Timcast.com will commit $250,000 towards ad buys on X over the next few months."
Benny Johnson, of Benny Media, joined in, saying "Benny Media is joining Timcast & The Babylon Bee
in supporting Free Speech on X. We are committing $50,000 towards ad buys on 𝕏 over the next few months to promote our long-form video content posted directly to this platform. Long Live Free Speech."
Babylon Bee announced their plans on Saturday. It was the Bee's suspension on the platform, after the Christian satire site poked fun at trans Assistant Secretary of Health and Human Services Dr. Rachel Levine, that Musk determined to by the platform for $44 billion. Once Musk got hold of the platform, all those who had benefited from the censorship that had been rampant on Twitter took aim at Musk, leveling accusations that he was far-right, and now that he's anti-semitic.
"The Babylon Bee has pledged $250,000 towards ads on X," said Ashley St. Clair.
She quoted Edmund Burke's famous phrase: "The only thing necessary for the triumph of evil is for good men to do nothing."
Seth Dillon, co-founder of The Babylon Bee, said "They attack Musk because they hate freedom, and they hate freedom because it threatens their power to control the narrative. It really is that simple," Dillon said.
"As others are pulling their ad spend to punish Musk for the crime of letting free people speak, the Bee is committing to spending more. Today I'm pledging $250,000 toward a new ad campaign on X. It's not a lot compared to the budgets of the anti-speech bullies, but it's something. And hopefully it will be multiplied by others who join us."
The latest ad boycott was fueled by a Media Matters hit piece on Musk that accused him of allowing anti-semitic sentiments on the platform. A Media Matters investigator searched for objectionable posts and then screenshot the posts with the ads that accompanied them.
"Ads follow the people on X, in this case the Media Matters researcher that was going to actively look for this content—that's how user targeting works. As it relates to the platform itself, control settings are in place there for every user and every brand," an X exec told the Financial Times.
The companies that stated their intentions to pull ads on X included Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast).
After the hit piece and the ad withdrawal, Musk promised that he would launch a "thermonuclear lawsuit" against Media Matters. He said that the outlet enaged in a "fraudulent attack" against X.
"The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company," he said.
"Above everything, including profit, X works to protest the public's right to free speech," X said in a post on protecting free speech. X stated that Media Matters had undertaken an agenda-driven effort to "misinform advertisers about the placement of their posts."
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