CBC News comes crawling back to Twitter after rage quitting

"Today, the CBC will resume some activity on a handful of Twitter accounts..."

Less than a month after rage quitting Twitter, the Canadian Broadcasting Corporation announced they were returning to the platform.

The outlet posted from their official CBC News account, "Today, the CBC will resume some activity on a handful of Twitter accounts, including @CBCNews, but we will significantly reduce our overall Twitter footprint and continue to assess the platform against our social media strategy."

CBC also posted an article titled, “The threats to press freedom in Canada and the world,” which specifically named the social media platform.

Earlier this month it was revealed that the CBC pressured Twitter to remove posts that it deemed to be "threatening" to its journalists.  

In response to CBC's decision to return to the platform, Twitter CEO Elon Musk posted a parody graphic from the movie “Brokeback Mountain” with his face superimposed on Jake Gyllenhaal’s character being embraced by Heath Ledger with the quote from the film, “I wish I knew how to quit you.”

Last month, CBC/Radio-Canada decided to pause its use of Twitter after the platform labeled its main account as "government-funded media."

In response, Leon Mar, CBC's media relations director, released a statement that Twitter can be a tool for journalists to communicate with Canadians, but allowing the broadcaster's independence to be "falsely" described undermines the work they do.

Mar also emailed The Canadian Press and stated that Twitter had not consulted the public broadcaster before applying the label, and thus, CBC had sent a letter to Twitter asking the company to re-examine the designation.

Twitter defines "government-funded media" as "outlets where the government provides some or all of the outlet's funding and may have varying degrees of government involvement over editorial content."

CBC received over $1.2 billion in government funding In 2021-22, a decrease from about $1.4 billion the year before, with other revenue totaling $650 million in 2021-22 and $500 million the year before. 

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