"The customers decide. Customers are king," declared Rich regarding his decision to pull Bud Light from his shelves.
Country music star John Rich has pulled cases of Bud Light from his iconic Nashville bar Redneck Riviera as part of a boycott against the Anheuser-Busch beer in response to its partnership with transgender activist Dylan Mulvaney Fox News reports.
In an interview with Fox’s Tucker Carlson, Rich explained, “I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past several days you’re hard-pressed to find anyone ordering one. So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here. At the end of the day, that’s capitalism. That’s how it works."
Anheuser-Busch distributors are experiencing a rapid decline in sales following widespread backlash to the partnership between Bud Light and transgender activist Dylan Mulvaney which celebrated Mulvaney’s “365 Days of Girlhood" which documented the biological male's gender transition.
Many are currently participating in a boycott of Bud Light to make their opinions known resulting in a documented market decline of the parent company.
The negative response to the campaign has been voiced by many who point to it as pushing transgender activism ot promoting gender propaganda.
Rich asked his Twitter followers for their opinion on what beer should replace Bud Light in his well-known bar. Explaining to Carlson, "It's their right to market it however they want. They’re making a bet [that] this is going to sell more product…What's happening, Tucker, is people who have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can support. There are tons of up-and-coming American brands out there that people are flooding to, kind of like mine."
Rich joins the likes of Travis Tritt and Kid Rock in his reaction to the brand’s recent marketing decisions.
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