On Wednesday, country music star Travis Tritt joined the growing list of prominent figures in the entertainment industry ditching Anheuser Busch products in protest over the brand's partnership with trans activist Dylan Mulvaney.
Tritt, who admitted he was previously a fan of Budweiser, lamented the fact that the once great American company had become "unrecognizable."
"I will be deleting all Anheuser-Busch products from my tour hospitality rider," the Grammy award winner said on Twitter, adding, "Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear."
He went on to publish a list of all the products currently under the Anheuser-Busch umbrella, which include Budweiser, Becks, Stella Artois, Corona, and Löwenbräu, among other notable beverage brands.
Tritt admitted that in the 90's he was on a tour sponsored by Budweiser, but justified his involvement by noting that at that time, "Anheuser-Busch was ... a great American company." Since then, he suggested, it had "sold out to the Europeans" and become "unrecognizable to the American consumer."
He warned that people should keep an eye on other iconic American brands such as Jack Daniels, which recently partnered with drag queens to promote its whiskey.
Anheuser Busch's decision to celebrate Mulvaney's "365 days of girlhood" with personalized cans of Bud Light and later take Mulvaney on as a brand ambassador was slammed by many on the right. While some simply announced they were boycotting the product, others took a more dramatic approach.
Kid Rock, for example, used a machine gun to massacre a case of Bud and posted the video to Twitter, where it has been viewed nearly 10 million times.
Mulvaney has become involved with a number of high-profile companies, including Kate Spade, Budweiser, and most recently, Nike, which has ignited yet another firestorm of criticism.
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