Recently elected CPC Leader, Erin O'Toole is rolling out new video ads, focusing on his life and career. This comes during the same week as the Trudeau's throne speech, where he will introduce the Liberal government's vision for Canada.
The first ad was released on Tuesday. Just over one minute long, the ad features O'Toole telling the gripping story of his mother dying from breast cancer when he was a young child. He describes being in shock but also eventually becoming inspired by his hockey coach, who was also an officer. His references"carpe diem" or "seize the day" as a personal motto.
My mom died when I was very young.
— Erin O'Toole (@erinotoole) September 23, 2020
I want to share how that experience became a driving force in my life. pic.twitter.com/lrUtXBIHKx
The second one minute ad was released on Wednesday. Here, O'Toole talks about joining the military, describing how being able to follow is also part of leading. O'Toole served in the RCAF for over a decade. He was also the Minister for Veterans Affairs in the Harper Government.
The entitled and the incompetent have had their turn in government.
— Erin O'Toole (@erinotoole) September 23, 2020
I'm from the middle class working for the middle class.
It's time for a different type of politics that actually puts the national interest first. ??? pic.twitter.com/JzsJuXzkOx
Finally, on Thursday, another ad was released, this one focusing on handling stress in the military. O'Toole says "when you think you lose the submarine, and you got an hour of fuel left, you're managing all these crazy things and the winds are bad...debate in the house is pretty easy compared to that. The only thing worse than that is Twitter."
It's time to bring back honesty and hard work in Canadian politics.
— Erin O'Toole (@erinotoole) September 24, 2020
Are you with me? ??? pic.twitter.com/ZjyTyeFGiS
So far, the ads have received praise with many feeling a greater sense of humanity from the CPC Leader. This was something many critics said the last leadership could not accomplish.
Powerful — and all done in less than 90 seconds. From a craft standpoint, strong writing and editing here. https://t.co/l29OuOEtcu
— David Akin ?? (@davidakin) September 23, 2020
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