Sandra Bullock says we must ‘befriend’ AI and ‘lean into it’
“We have to, we have to observe it. We have to understand it. We have to lean into it.”
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“We have to, we have to observe it. We have to understand it. We have to lean into it.”
Actress Sanda Bullock spoke on stage at CNBC's Change Makers and said we must "befriend" AI. The comment came when she was asked about how AI is being used to create fake trailers for an upcoming film in which she stars.
"Well, there could be worse," she said, "with my image. I haven't, I haven't seen it, but I've seen the AI meme of me and my kids, and I'm we're laughing so hard. I'm like, 'I'm so sorry,' because I've hidden their faces for so long, but just what they've chosen. And I'm like, 'I'm so sorry.'"
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"But it's, you know, it's here," she went on. "We have to, we have to observe it. We have to understand it. We have to lean into it. We have to use it in a really constructive and creative way, make it our friend, rather than, I mean, we have to be incredibly cautious and aware of it, because there are people who will use it for evil and not good.
"But I do feel that there's a place for it. I wish mine were better. I wish there was just, like a scene mine. I'm like, that's good, but I think, but it's, it's, it's here. We have to, we have to just befriend it in some dark way."
AI-generated fake trailers have been making the rounds on social media of Sandra Bullock in Practical Magic 2, a film that is set for release in the fall. Some AI programs are capable of creating entire storylines with just a prompt from a user, worrying filmmakers that they could be out of work as AI is plugged into every conceivable part of American life.
Pam Abdy, Warner Bros. Pictures co-chair and CEO, was on the panel with Bullock and was asked about the trailers as well. "I know it’s not great," Abdy said, "but it’s also exciting, because that means that there’s a desire for it and that means that people want to come and play with the movie. And that’s exciting."
"We have to acknowledge it, we have to understand it," said Abdy, following up Bullock's comments, "and we have to look at it. I think we have to look at it as a tool and on the production side as a tool. How is it going to be used to help us make movies better for the filmmakers? It has to be a tool for the storytellers."
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