Prominent YouTuber Dave Rubin has introduced a new platform called Locals.com which intends to give “power” back to the creators, rather than to organizations like YouTube and Patreon who have often been criticized for being censorious and manipulative.
Speaking to The Post Millennial, Rubin described Locals.com as a “subscription-based community network for creators … I fully believe that the future of the internet is bottom-up instead of top-down.”
Rubin went on to say that content creators are “frustrated by these giant tech platforms and the way they manipulate the algorithm, the way they shadowban, the way they de-platform, and what I realized was that for me as an independent content creator, I needed to make sure that all my digital assets, my videos, my audios, the way I can communicate with fans, is protected”
Rubin wanted to build Locals.com so that content creators had the power to “put up ad-free videos, ad-free audio podcasts, so you can communicate directly with your fans. Ultimately, we will build web-communities, and also apps for independent creators.”
There will also be a social element to Locals.com. Creators, for instance, will now be able to communicate with other like-minded creators on the backend of the site—creating their own networks. “The future is about creators, not these big tech platforms,” Rubin stated.
Locals.com will allow creators to set their own rules within their community—meaning that there won’t be a universal term of service. “You will set your rules about what type of people you want, and what speech is allowed. We will empower creators to actually own their content.”
Rubin also has a solution to the bots and trolls that content creators often have to deal with on the larger tech platforms, as these people won’t pay to access the content.
On top of this, creators won’t be beholden to tech companies or the government. “The government is not the solution, usually the government is the problem,” said Rubin.
“The idea behind a big platform is that somehow everybody should be on there, and everybody should be able to say what we want, except we know that these big tech platforms treat different content and different people differently. Why not hand that power down to the creator: so if you want to build a community where it is a free-for-all then so be it; but if you want to have a community which is much more guarded and moderated, then you can have that.”
“These are gated communities that interact with other gated communities, to start creating real, mature conversation which is what’s been lost of Facebook, Twitter, and Youtube.”
Rubin also emphasized the ability for creators to communicate with their audience: Big tech platforms have “created a situation where there are creators with millions of followers and you can’t even directly communicate with your people because the algorithm stops you from doing that. So, for example, I have over a million youtube subscribers, but my videos get out to very few of them. So we’re gonna ensure that there is no algorithm manipulation.”
Rubin has made clear that Locals.com will not sell data. As well as this, if a creator leaves the platform, they will be allowed to take the audience data they collected with them so that creators are in no way dependant on Locals.com. In other words, Rubin is “trying to think of the internet in a whole new way.”
Next week, Locals.com will begin to announce a batch of prominent creators who will be posting their content on the site.